Customers + Products + Love (Real Love): Pipe Dream Or Reality?

Making customers love your products isn’t just good for repeat business, it’s essential for building a brand, tribe and an enduring relationship that enables them to happily become your ambassadors. This is the basis of customer experience taken to infinity and beyond!

You can help love flourish

You’re an entrepreneur. And you dream. In full day-consciousness. That your customers love your products, really love them so much that they happily buy them for themselves, their friends and family and even to give them away to strangers.

Dreaming about your customers

Then you wake up. To see that sales have remained flat or at best anaemic. And you feel like going back to your dream; but now you have to try sleeping hoping you’ll have the nice dream again as the dream is no longer coming of itself. But the middle of a working day is no time for a self-respecting entrepreneur to go to bed, so you resign yourself to fond memories of your dream and the many possibilities it portends.

You can also do one of two other things:

  1. Despair and settle for mediocrity. Or
  2. Utilise the science of B.A.N.K.TM to make your customers fall in love with your products. Suddenly, your dream becomes reality!

“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do.” — Sarah Ban Breathnach

thought-and-dreamsPut another way, dreaming about making your customers love your products and then making it happen can truly change the world (or at least your world). And it won’t be the first time or situation that B.A.N.K.TM is literally changing the world! The simplicity of the B.A.N.K.TM system underlies its immense power, measurable effectiveness and universal application.

To achieve your goal of getting your customers to have warm, fluffy feelings about your products, a number of steps are essential.

  1. Study and understand your customer base. Segment them according to their
    • Values
    • Likes
    • Dislikes
    • Spending power (i.e. what they would readily, willingly and happily spend on your products).
  2. Analyse your products and clearly define the characteristics that appeal to each one of your customer groups’ values.
  3. Determine your company’s “personality code” and unique selling points.
    • B.A.N.K.TM uniquely describes a company’s transactions and associated behaviour as based on their value-system.
    • The four B.A.N.K.TM types are Blueprint, Action, Nurturing and Knowledge, forming the acronym BANK.
    • A “personality code” is the particular combination of the four B.A.N.K.TM types applicable to a particular company.
    • It is clearly detrimental to your company’s profitability and long term survival if you don’t know its specific B.A.N.K.TM “personality code”.
  4. Precisely craft your interaction and communications with your customer groups to
    • Showcase your products’ characteristics in line with their particular values. Example: Ethically-produced designer clothing sourced from fair-trade raw materials will likely appeal to high-Nurturing customers with the disposable income to match their aspirations.
    • Position your products in contexts where your customers’ likes are heavily represented. Example: High-Knowledge customers of your car dealership will particularly appreciate an advertorial of your cars’ features and performance characteristics in an enthusiast’s magazine/periodical.
    • Avoid associations of your products with the things, places, people or language that they dislike. Example: News reports linking your suppliers or parent companies with fraud or other illegality will go down very badly with high-Blueprint customers.
    • Make your company personify their aspirations (dreams), to make it easier for them to opt into your tribe and happily become your unpaid ambassadors. Example: Your premium cosmetics outlet will quickly build and retain loyal high-Action customers when your perfume’s composition, packaging, and pricing reinforce their world view.

For the first time ever, there is a business tool – B.A.N.K.TM – that is scientifically proven (through rigorous modern academic research) to help accomplish each of the four steps above.

Trial and error requires a lot more effort, time and expense and is much less effective than using B.A.N.K.TM. So in the face of a viable and affordable alternative, there is no business justification for continuing with trial and error while hoping for the best.

Your customers can indeed love your products and your company, but you have to make it possible and easy for that love to take root and flourish, using B.A.N.K.TM.

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Dr_Fatai_Badmus-4Dr Fatai Badmus is The Info Solutions Provider and delivers sales velocity training to small and large enterprises.

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